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`It Helps People Make their Decisions'

Dating Games, Public Service Broadcasting and the Negotiation of Identity in Middle-childhood

Cardiff University messenger-daviesM{at}cardiff.ac.uk

DAVID MACHIN

London College of Printing

Drawing on qualitative data from a study carried out with over 1300 children aged between 5 and 13, in England and Wales, the article analyses children's discourse about television programmes. The article addresses the persistent tendency of this discourse to express socially responsible and public service values in evaluating programmes. This finding is explained both in terms of children's ability to adapt to the requirements of the public consultation task they were taking part in, and in terms of their obvious ability to access different kinds of adult discourse available in the culture at large - in particular various representations of childhood expressed in policy and regulatory documents, and in literature.

Key Words: children • identity • public service broadcasting • social responsibility • television

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